A bird's eye view for small and midsize businesses and lean executive teams who are too deep in the trees to see the forest.
You're too close to your brand to see it clearly and that's why you need an outside eye.
Founders and small executive teams live inside the business every day. That's exactly what makes it hard to see what's working and what's not.
I bring the bird's eye view. Ten years of seeing brands from the outside, and the honesty to tell you what I see. Could you figure it out yourself? Maybe. But your time is better spent running the company.
Built for established businesses ready to invest in getting it right. Every one starts the same way: a conversation, and an honest read on whether we're a fit.
It's hard to take a bird's eye view of your brand when you're in it. An honest, critical, fresh set of eyes to get you where you need to go.
An outside creative brain on retainer. You keep your team; I bring the judgment.
I run the brand. You run the business. Embedded ownership without the headcount.
From Hollywood key art to outdoor brands to running the brand for one of Boulder's favorite breweries. That range is how I know what actually moves a business, and what's just noise.
Ten years in design and advertising, a stubborn belief that form follows function, and a low tolerance for work nobody would miss. I take on brands whose product I'd actually use in my own life: lifestyle, hospitality, outdoor.
If we're not a fit, I'll tell you on the first call. That's part of the service.
The frameworks I run on paid engagements, packaged so you can run them yourself. Not open yet . The shop goes live when the first three are genuinely good, not before.
The framework behind the $3,000 audit, stripped down so you can run a first pass on your own brand.
The execution template every engagement runs on. Measurable, and built to be re-cut when you learn something.
The questions I ask a founder before I'll quote anything, and what I'm actually listening for in each answer.
I write about brand, creativity, and building something of your own, plus the honest stuff in between. Opinions I can't fit in a client deck. No link roundups, no “5 tips,” no sending something just because it's Tuesday.
Free. Unsubscribe in one click. I don't sell lists. I'd have to explain that to myself later.
I love connecting with driven, creative people. Regardless of the outcome, tell me what you're building. Tell me about your current pain points. Tell me where you want to go. I always welcome a good conversation and, if I can't help you, I might know someone who can.
